Third Annual ‘BOLS Official Party’ kick-starts the ATP Aircel Chennai Open 2014

Chennai, January 8th, 2014 – BOLS Kyndal India, the JV Company entre nous Lucas BOLS of Amsterdam and Kyndal India Pvt. Ltd., hosted the third annual BOLS Official Party to kick start the 19th edition of ATP Aircel Chennai Foramen 2013. The party was held at the Hyatt Regency, Chennai to cheer and up the sporting spirit of the energetic and dynamic sidereal players, in their competition to win the coveted title.

The glamorous evening saw the presence of the Indian and global ATP star players like Wawrinka (world no. 8 ), Youzhny (world no. 15 ), Fognini (world no. 16 ) and Benoit Paire (world no. 26) to select a some beside with a few eminent personalities from sports and media fraternity.

Mr. Siddharth Banerji, Managing Director, BOLS Kyndal India, said, “BOLS Kyndal India is proud to extend its association with ATP Aircel Chennai Open 2014 as official sponsor for the 3rdconsecutive year. I am sure that BOLS Official Clambake will implacable the mood for also another astounding tournament for the tennis loving crowd of Chennai. I whim the organisers and players all the very best. An international brand like ours finds it completely fitting to celebrate the Aircel Chennai Open 2014 here in Tamil Nadu where it enjoys a leading market share. “

BOLS Kyndal India, the leading premium brandy in the market segment of the country is the “Official Party Partner” with the Aircel Chennai Open 2014. The sort is greatly honoured to be united with the biggest sporting extravaganza in the body politic yet again

About Aircel Chennai Open 2014:
The USD 450,000 Aircel Chennai Open, owned by IMG connective operated and organised by IMG Reliance, is India’s also South Asia’s only ATP World Tour event. Started in 1996, by IMG, a global avant-garde in sports management and marketing, the event has completed successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Accord of Excellence (2006) for its outstanding organization furthermore wonderful hospitality towards the participants besides ATP’s Best Marketing Award (2008), the sport has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 19th edition of the event in India et sequens 18th in Chennai pleasure be held from December 30, 2013 to January 5, 2014 at the SDAT Tennis stadium in Nungambakkam, Chennai. The joust is conducted in Chennai beneath the aegis of the All India Tennis Bond (AITA) and is organised with the active collaboration of the Sports Development Classic about Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).
About Bols Kyndal:
BOLS Kyndal is a joint venture intermediary Amsterdam based Lucas BOLS BVand Kyndal India Pvt. Ltd. Lucas BOLS has brought their expertise of blending, distilling including their 400 years of heritage in the spirits incorporated and Kyndal has brought to the fore their marketing & distribution expertise and their immense understanding of the Indian Diaspora to ensure BOLS X.O. Excellence Brandy is a success in the widely diverse Indian market. Today BOLS Brandy is the market leader in the premium cognac segment in the country. BOLS X.O. Excellence Brandy is pot stilled plus matured grape brandy et cetera is the first legitimate grape spirit brandy in India. The BOLS Kyndal JV comprises of BOLS Premier XO Excellence, BOLS XO Excellence, and Bootz Authentic Genuine Racemose Brandy. For more information thrill visit www.bolsbrandy.com

About IMG Tennis:
For nearly four decades, IMG Tennis has led the industry in the areas of player representation, tournament management, tour marketing, television-related initiatives, and teaching academies. The company’s fruity heritage in tennis dates tail to 1968 with the signing of its beachhead tennis client, Rod Laver, by Mark H. McCormack. IMG Tennis anticipates the trends, nurtures the talent, and maximizes the opportunities for players, organizations, corporate marketers, and fans of tennis. IMG represents many top players on both the WTA and ATP Tours, along with a bevy of future stars poised to achieve their mark on the professional game. IMG also prides itself on representing many of the legends of the game. IMG’s roster of tennis clients involves Novak Djokovic, Bjorn Borg, Lindsay Davenport, Chris Evert, Mary Joe Fernandez, John McEnroe, Monica Seles, Maria Sharapova, and Venus Williams.

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most realized private zone company, and IMGWorldwide (IMG), the world’s guiding sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and survive all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football about India, from the grassroots to the professional level. IMG Reliance has also created a knowledge program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports upbringing facilities at IMG Academies in Bradenton, Florida.